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Brands are answering the call to sustainability

We are seeing more and more brands committing to sustainability goals these days, which is promising compared to the general disinterest only decades ago. The team at Floreon are always over the moon to share good news in sustainability so we are sharing a couple of our favourite pieces of news from this last month.



With about 400 million toothpaste tubes being discarded every year in the U.S., and at least 1.5 billion globally, Colgate have recently committed to eliminating a third of new plastics in its products and packaging. In addition, Colgate aim to achieve 100% recyclable, reusable or compostable packaging by 2025.


This aligns with consumer demands at this time as 60% of consumers surveyed in this new year (by IBM and the National Retail Federation) would be willing to change their shopping habits to reduce environmental impact. This evidences the sincere need for brands to integrate sustainability into their practices before they get left behind.


Turning our attention now to the chocolate brand Whittaker’s, who have also made a stride toward their goal of updating all their packaging with sustainable material by 2025. Wellington are trialling a compostable wrapper for Whittaker’s Peanut Slab, to divert used chocolate wrappers away from landfill.


The call to action against climate change is especially strong because of the pandemic. Whilst in lockdown we saw wildlife return to city centres and with far fewer cars on the road, we could hear the birds singing. That alone is as clear a sign as any that society truly can make a difference to the world we live in.


It starts with a choice. Floreon are here to make that choice a little easier.

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